Scyavuru at SIAL Paris: how brand personality, 100% solar power and generous Sicilian ingredients won over international buyers

Some trade shows are routine meetings. Others mark a true shift in how the market sees your company. For all of us at Scyavuru, the Scyavuru SIAL Paris showcase at SIAL Paris (Hall 5B, Stand N134) was unmistakably a turning point.

From Sunday morning until the final day, our booth welcomed international retail buyers, specialty importers, and foodservice operators. Above all, what mattered most was the depth of our conversations. Visitors from over sixty countries came to discover our Ribera facility in Sicily. Specifically, they saw how we pair authentic agricultural roots and full supply chain control with a modern retail vision.

Why did so many buyers linger at our tables and taste every jar? Ultimately, it comes down to a clear formula of four elements that worked together throughout the week:

• distinctive brand personality,
• 100% solar-powered production,
• no palm oil across the entire range,
• and selected ingredients with a bold, unmistakable presence on the palate.

Furthermore, at a corporate level, the Scyavuru SIAL Paris exhibition made our strategic evolution visible at a glance. We presented the seamless integration of our new mainstream lines alongside our Gourmet collection, 100% Pure Pastes, Functional creams, and Professional range. Consequently, moving from a pistachio specialist to a complete five-segment partner lets us serve every retail aisle under one roof. In addition, we debuted five new varieties and a dual format of spreadable jars and squeezable bottles.

Inside the Scyavuru SIAL Paris showcase: the vibrancy of Spoom and the playful self-irony of Soft Crime

In the busy aisles of a global food fair, packaging only has seconds to spark a human connection. At Stand N134, roughly 80% to 90% of visitors stepped in because of our two new retail brands. Both Spoom and Soft Crime stood out vibrantly beside our classic Scyavuru gourmet assortment.

With Spoom, buyers immediately connected with its vibrancy and its spirit of unapologetic, guilt-free indulgence. Instead of whispering from the shelf, Spoom celebrates the pure joy of treating yourself without hesitation. For example, the Spoom 25% pistachio spread (300 g) and the Spoom 20% hazelnut and cocoa spread (300 g) anchor our Everyday collection. Moreover, they pair contemporary pop design with high nut percentages, zero palm oil, and solar-powered production.

Why Soft Crime won over international buyers at Scyavuru SIAL Paris

Right next to Spoom, the corner dedicated to Soft Crime sparked spontaneous smiles throughout the show. In particular, buyers from the UK, the US, Canada, and Northern Europe loved the concept. What won them over was the playfulness of not taking yourself too seriously. In short, it pokes fun at the idea of a ‘guilty pleasure’ and invites you to enjoy a great spread with a smile.

As a result, feedback from British, American, and Northern European buyers confirmed that Soft Crime fills a clear gap on international shelves. It combines self-ironic humor with genuine confectionery excellence. Furthermore, it represents the core of Scyavuru’s B2B services and custom brand development. We create original, market-ready concepts backed by a Sicilian producer that controls every step from farm to jar.

100% solar power and zero palm oil at Scyavuru SIAL Paris

While brand personality invited visitors into our booth, production integrity turned initial curiosity into concrete commercial discussions. Today, international retail chains demand products that meet strict environmental and nutritional standards without sacrificing indulgence.

Therefore, two structural pillars set our catalog apart immediately in Paris:

• No palm oil across the entire assortment: every spread, cream, and topping we produce is completely palm-oil-free. Instead of cheap tropical fats, we achieve our velvety texture through careful processing and balanced recipes.
• 100% solar-powered production in Sicily: our plant in Ribera (Agrigento) runs entirely on self-generated solar energy. Moreover, it operates under BRCGS Food Safety (Grade A) and IFS Food (Higher Level) certifications.

When paired with selected ingredients in generous percentages, the quality difference is unmistakable from the very first spoon. For instance, visitors tasted our flagship Scyavuru 45% pistachio cream and our clean-label 100% pure nut pastes. They also sampled our no-added-sugar and high-protein spreads developed with the Italian Federation of Chefs (FIPE). In every case, buyers remarked on how clearly the roasted nut comes through before the sweetness.

New product innovations: peanut, hazelnut & cocoa, squeezable bottles, and the ‘Triptychs’

Trade shows are also our favorite testing ground for new textures, flavor combinations, and packaging formats. Throughout the five days of the Scyavuru SIAL Paris event, three product innovations generated exceptional enthusiasm at our tasting counter:

1. The new peanut, hazelnut, and cocoa spread prototype

Presented as a preview prototype in Paris, our peanut, hazelnut, and cocoa spread quickly became a buyer favorite. Specifically, it brings together the warm roast of peanuts with the rounded elegance of Italian hazelnuts and rich cocoa. Consequently, the recipe bridges international comfort-food appeal with refined Mediterranean confectionery craftsmanship.

2. Squeezable Super Creamy bottles for retail and Ho.Re.Ca.

In addition to classic glass jars, buyers showed strong interest in our practical squeezable format. We presented both the 250 g retail bottle (including Spoom Super Creamy pistachio 250 g and Spoom Super Creamy chocolate 250 g) and the 800 g professional Ho.Re.Ca. bottle.

Why did the squeezable bottle capture so much attention? Because it solves everyday friction in both home kitchens and professional foodservice counters:

• Immediate, clean dosing: ideal for garnishing pancakes, crepes, croissants, gelato cups, and waffles in seconds without spoons.
• Constant fluidity and zero waste: formulated to stay smooth down to the last drop, improving portion control for cafes and hotels.
• High shelf visibility: a modern, ergonomic silhouette that brings fresh energy to the spreads and toppings aisle.

3. The ‘Triptychs’ (Trittici): crunchy three-seed compositions

Meanwhile, for buyers seeking artisanal texture, our Triptychs (Trittici) celebrated whole, crunchy Mediterranean ingredients in specialized three-seed compositions. Thus, they showed how traditional Sicilian raw materials can be reimagined into contemporary gourmet specialties and giftable formats.

Key takeaways from our Scyavuru SIAL Paris week

Looking back at our week in France, the Scyavuru SIAL Paris edition was far more than an exhibition. Above all, it confirmed our role as a dedicated category partner for international retail and foodservice buyers. Whether supporting retailers with high-turnover novelties, agile private-label solutions, or bespoke co-packing, we provide reliable answers that build margin.

At the same time, Paris reaffirmed our core commitment to everyday consumers. We deliver food that is genuinely good, fun, authentic, and sustainably made with 100% Sicilian solar energy. Finally, as we follow up on the conversations sparked at Stand N134, we look forward to growing together. Thank you to everyone who visited us in Paris.

.postid-4706 .page-banner-article { min-height: 490px !important; background-position: center 55% !important; }